Companies keep asking how can we get people to find and install our amazing app instead of the one question they really should have asked. The more apps out there, the more the app stores are clogged with mediocre junk, the more the overall noise level keeps going up, which leads directly to this profligate nagging. My son's iPad has more than 10 pages of apps now, we don't even bother with the pretense of scrolling through pages of icons, we just go straight to search every time. How do you know which apps you need? How do you get them installed? How do you keep them updated? How many apps can you reasonably keep track of on a phone? On a tablet? Just the home screen? A few screens? A dozen screens? When you have millions of apps out there, this rapidly becomes less of a "slap a few icons on the page" problem and more of a search problem like the greater web. Your platform now has a million apps? Amazing! Wonderful! What they don't tell you is that 99% of them are awful junk that nobody would ever want. "Would you like to install our free app?!?" is the new "It looks like you're writing a letter!"- Jeff Atwood January 9, 2013įour years, give or take a few months, if you were counting. Yeah, there are smart app banners, which are marginally less annoying, but it's amazing how quickly we went from "Cool! Phone apps that finally don't suck!" to this sad, eye rolling, oh-great-of- course-you-have-an-app-too state of affairs. I'm getting pretty sick of being nagged to install your damn apps.
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